I think that you are right.
A well written article for your keyword(s) can really be helpful in building customers. The real trick of course is a well written article. I think that too many people give up after they write their first article and it does not immediately produce customers. With article writing, as with all other types of writing, practice makes perfect (or at least better) so don't stop after your first try, keep writing until you find "your style" and then you will attract all those customers you have been dreaming of.
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